Wednesday, April 9, 2025
12:00 – 3:00 pm
MTA Board Meeting & Advisory Meeting
The Delta Room (The Alluvian)
The Delta Room (The Alluvian)
2:00 – 4:00 pm
Excellence in Tourism Leadership Program Session
*Only for attendees who are enrolled in the program
The Carl Center (Historic Elks Lodge)
*Only for attendees who are enrolled in the program
The Carl Center (Historic Elks Lodge)
5:30 – 7:00 pm
Tourism Mississippi PAC Fundraiser
Old City Hall
*Ticketed Event
Old City Hall
*Ticketed Event
Sponsored by Cannon Motors
Thursday, April 10, 2025
8:00 am – 4:00 pm
Conference Registration
The Carl Center First Floor
The Carl Center First Floor
8:30 – 9:00 am
Grab-n-Go Breakfast
The Carl Center Ballroom
Sponsored by Maris, West & Baker
9:00 – 10:00 am
Opening Session: Instant & Personalized AI-powered Itineraries: A Crash Course on Automated AI Tools for Tourism
Alane Boyd, The Biggest Goal
The Carl Center Ballroom
Sponsored by The Focus Group
10:00 – 10:30 am
Bloody Mary Break
The Carl Center First Floor
Sponsored by Maris, West & Baker & Cathead Vodka
10:30 – 11:30 am
Breakout Sessions
Make Every Minute Count: Managing Your Time Effectively, Amanda Fontaine, She Gets Success
Old City Hall
Old City Hall
OR
Wake Up Your Social!, Melissa Townsend, Milk Punch
The Carl Center First Floor
Wake Up Your Social!, Melissa Townsend, Milk Punch
The Carl Center First Floor
11:30 – 12:45 pm
Luncheon featuring Jimmy “Duck” Holmes & Thabi Moyo, National Folk Festival
The Carl Center Ballroom
Sponsored by Visit Yazoo City
1:00 – 3:30 pm
Media Speed Dating
The Carl Center Ballroom
The Carl Center Ballroom
OR
Breakout Session: Immersive Experience
Breakout Session: Immersive Experience
5:30 – 7:00 pm
Reception
The Alluvian: Delta Room/Lobby Lounge
The Alluvian: Delta Room/Lobby Lounge
Sponsored by Greenwood Convention & Visitors Bureau
7:00 pm
Dine Around Greenwood
Friday, April 11, 2025
8:30 – 9:00 am
Grab-n-Go Breakfast
The Carl Center Ballroom
The Carl Center Ballroom
Sponsored by B. B. King Museum
9:00 – 10:00 am
Visit Mississippi Presentation
Rochelle Hicks, Visit Mississippi
The Carl Center Ballroom
Rochelle Hicks, Visit Mississippi
The Carl Center Ballroom
10:00 – 11:00 am
Closing Session: Engineering Unforgettable Visitor Experiences
Joe Veneto, Veneto Collaboratory
Rochelle Hicks, Visit Mississippi
The Carl Center Ballroom
Joe Veneto, Veneto Collaboratory
Rochelle Hicks, Visit Mississippi
The Carl Center Ballroom
Sponsored by Mad Genius
11:00 – 11:30 am
MTA Annual Meeting
The Carl Center Ballroom
The Carl Center Ballroom