2020 Spring Summit

The MTA Spring Summit is an opportunity for tourism professionals to learn tools and tactics to boost Mississippi tourism through lectures and local attractions. This 2020 Summit will be at the Cotton House in Cleveland, Mississippi on April 15 – 16.


Schedule

Tuesday, April 14, 2020

5:30 p.m.  –  7:00 p.m.  |  PAC Event
Home of Cindy and Scott Coopwood (*Ticketed event. Can purchase on conference registration page)

Wednesday, April 15, 2020

9:00 a.m. – 10:30 a.m.
DOR Special Levy Tax Session
Meg Bartlett – Associate Commissioner, MS Department of Revenue
Cotton House
9:00 a.m. – 11:00 a.m.  |  Registration
Lobby – Cotton House
1:00 p.m. – 2:00 p.m.  |  Opening Session
Tricia Walker
Singer/Songwriter
Cotton House
2:00 p.m. – 4:00 p.m.  |  Speed Dating 
Bar Fontaine – Cotton House
3:00 p.m. – 3:15 p.m.  |  Bloody Mary Break
Bar Fontaine – Cotton House
5:30 p.m.  |  Cleveland Tourism Reception
Grammy Museum Mississippi
7:00 p.m.  |  Dine-a-Round Cleveland
9:00 p.m.  |  Tourism Trivia
TBD

Thursday, April 16, 2020

8:00 a.m. – 8:45 a.m.   |  Breakfast
Cotton House – Lobby
8:45 a.m. – 9:45 a.m.  |  General Session
“The 7 Essential Strategies for Tourism Marketing Success”
Susan Sweeney, CSP HoF
Cotton House
9:45 a.m. – 10:00 a.m.  |  Break
Cotton House
10:00 a.m. – 11:00 a.m.  |  Annual Meeting & Visit Mississippi Update
Cotton House
11:00 a.m. – 12:00 p.m.  |  General Session
“Sustainable Tourism – What Exactly Is It and Why Is It Important to My Business?”
Susan Sweeney, CSP HoF
Cotton House

Speakers

Susan Sweeney Susan Sweeney Best-selling Author, Internet Marketing Specialist, Professional Internet Marketing Speaker and Dean of eLearningU

Susan Sweeney

Susan Sweeney is a best-selling author, an internationally recognized Internet marketing and e-business expert and a partner in eLearningU, an online education portal specifically for travel and tourism. As a professional Internet marketing speaker, Susan has delivered lively keynotes, workshops and bootcamps to audiences on 4 continents.

Susan is the author of 8 Internet marketing books, including 101 Ways to Promote Your Web Site, now in it’s 8th edition, it has been translated into German, Spanish and Chinese, and has sold over 77,000 copies.

Susan is the Dean of eLearningU.com, an online eLearning portal that has travel and tourism business courses from all of the industry’s leading experts, authors, business people, companies and industry gurus.

Tricia Walker Tricia Walker Singer and Songwriter

Tricia Walker

Tricia Walker is a singer and songwriter whose songs are steeped in the passion, pain and grace of the American South. Born and raised in Mississippi, Tricia has become one of the clearest voices of her own time and place. Her music has been recorded by Faith Hill, Patty Loveless and Alison Krauss, whose performance of Tricia’s Looking in the Eyes of Love earned a GRAMMY® award. A recording artist herself, Tricia’s CD, “The Heart of Dixie,” thoughtfully captures the songwriter’s view of the South with well-placed lyrics and music reflecting her folk, R & B and storytelling influences.

“Culture is a precious, living thing,” Tricia says. “It has to be nurtured if it’s going to survive. Any artist or creative thinker has a responsibility to help chronicle his or her own time, place and people. That’s the surest way to keep a culture from disappearing.”

Before moving to Nashville in the 1980s, Tricia earned an A.A. degree from Copiah-Lincoln Community College and a degree in Music Education from Delta State University. While working on her Master’s Degree, she performed at clubs and festivals in Mississippi and Louisiana. She won American Song Festival and Mississippi Song Festival awards and moved to Music City to sign with giant gospel music publisher Word, Inc. As her songs were recorded on GRAMMY-nominated discs by Kathy Troccoli, Debby Boone, and The Imperials, her reputation as a songwriter spread. Well-respected producer Jerry Kennedy signed Tricia to his Polygram Group stable of writers, further solidifying her credibility.

Tricia’s instrumental skills earned her a spot backing Grand Ole Opry star Connie Smith, with whom she played for six years. She also toured extensively with Shania Twain and Paul Overstreet as a keyboard player and vocalist. Along with Pam Tillis, Karen Staley and Ashley Cleveland, Tricia was a founding member of “Women in the Round,” one of the most celebrated foursomes at Nashville’s prestigious Bluebird Café.

She has performed at the Country Music Hall of Fame and the Tin Pan South Songwriting Festival in Nashville, was a New Folk Winner at the Kerrville Folk Festival in Texas and featured at Austin’s South by Southwest Music Festival. Additional musical highlights included singing at Robert Redford’s Christmas Cantata at his Sundance Resort as well as a choreographed work for the Nashville Ballet entitled “All the Way Home,” co-written by Tricia and Kate Campbell.

Tricia returned to her native Mississippi in 2006 to become director of the Delta Music Institute, an entertainment industry studies program at her alma mater, Delta State University. After retiring from DSU in the summer of 2019, she was awarded the title of Director Emeritus and plans to develop new musical and creative projects for Big Front Porch Productions. Tricia was recently honored with the 2019 Lifetime Achievement Award by the Mississippi Writer’s Guild.

Tricia Walker offers an entertaining slice of her places and times, delivered with a beautiful voice, strong musicianship and the ease of a veteran entertainer. Southern style never had it so good.


Host

As the host city, we would like to welcome you to the 2020 Spring Summit, April 15-16.

Cleveland, Mississippi, with its blues history and great entertainment, is a vibrant and charming town  that keeps in step with the pace of modern life.

Click here to see everything Cleveland, Mississippi has to offer.

 

 


Lodging

Hotel Room Blocks

HOST HOTEL: COTTON HOUSE

Cotton House, Cleveland
215 Cotton Row
Cleveland, Mississippi

$149/night
Dates available: April 14-16
Click here to book at this rate.

 

 

 

The Lyric Hotel $149 per night 662.441.3901

The Lyric Hotel
1300 Highway 8 West
Cleveland, Mississippi
Call 662.441.3901 to book today!

$149/night
Dates available: April 14-16
MTA Spring Summit Block

 

 

 

The State House $189 per night 662.843.0100

The State House
1300 Highway 8 West
Cleveland, Mississippi
Call 662.843.0100 to Book Today!

$189/night
Dates available: April 14-16
MTA Spring Summit Block


Sponsors

For sponsorship opportunities contact Mary Kathryn Herrington at mkherrington@mstourism.com

View Sponsors


Media Partners

View Media Partners

2020 Editor Level Partner

2020 Writer Level Partners

AAA Magazines / AJR Media Group

AtHome Memphis & MidSouth

DeSoto Magazine

Hoffman Media

Madden Media

Mississippi Tour Guide

Oxford American

Preservation Magazine

Snapshot Publishing, LLC


Registration